Is your small business struggling to compete against big brand names? Do you feel like you’re constantly getting overlooked by potential customers? Well, fear not, because there are ways to level the playing field and make your business stand out.
Focus on your UVP (Unique Value Proposition)
First, it’s important to focus on the unique value your business provides. Maybe you offer more personalized service, or have a deeper understanding of local issues. Whatever it may be, make sure to highlight it in your marketing and sales efforts. Scroll down for more info on creating your UVP.
Second, consider partnering with complementary businesses or organizations. By teaming up with companies in related fields, you can cross-promote each other and expand your customer base.
Target – target – target
Third, target your best prospects and select the best niche marketing lists. Compare different marketing channels and test to find the best ones of your offer.
Leverage your local knowledge
The big brands are not the experts in your community, you are.
Scale your marketing to meet your needs
Don’t underestimate the power of direct mail. It is scalable for small businesses. It can anchor your online presence in social media, email marketing, and drive customers to your website. And don’t forget to collect and use customer data to personalize your marketing and improve customer experience.
With these strategies, your business can compete against the big brand names and thrive in a competitive market.
BTW – Did you know that 93% of consumers prefer to do business with local companies? If you want to read more – I have alot of great ideas about competing with the big brands –
Creating your Unique Value Proposition (UVP)
In marketing, a unique value proposition is a clear statement that explains the benefits of your product, how it solves customers’ problems, why it is different from the rest, and why customers should buy it.
In marketing, an ideal unique value proposition must provide the following:
- Relevancy. Explain how your product solves customers’ problems or improves their situation.
- Quantified value. Deliver specific benefits.
- Differentiation. Tell the ideal customer why they should buy from you and not from the competition.
Your value proposition has to be the first thing visitors see on your homepage, but it should also be visible at all major entry points to the site.