Skip to content

Archives

  • November 2024
  • October 2024
  • September 2024
  • August 2024
  • July 2024
  • May 2024
  • April 2024
  • February 2024
  • January 2024
  • December 2023
  • November 2023
  • October 2023
  • September 2023
  • August 2023
  • July 2023

Categories

  • Blockchain
  • Business
  • Digital Marketing
  • Distro
  • Finance
  • Health
  • Home Improvement
  • Insurance
  • Jewelry
  • Marketing
  • Online Business
  • Real Estate
  • Small Business
  • Social Media
  • Startups
Skip to content
shopie mall

shopie mall

Your Ultimate Retail Destination

Subscribe
  • Distro
  • Social Media
  • Online Business
  • Finance
  • Startups
  • Digital Marketing
  • About Us
    • Advertise Here
    • Contact Us
    • Privacy Policy
    • Sitemap
  • Home
  • Startups
  • The Universal Analytics shutdown has finally begun
The Universal Analytics shutdown has finally begun

The Universal Analytics shutdown has finally begun

Emily ClarkJuly 3, 2023

Well, it’s finally happening — the dreaded Universal Analytics sunset has started. Here in the United States, UA is still processing data, but we were greeted by an ominous message when we logged into our account this morning:

“This property is scheduled to stop processing data very soon. Once this goes into effect, you’ll need a Google Analytics 4 property to measure website performance.”

This warning started appearing on UA at around 7am EST, once again reminding marketers that they must migrate to Google Analytics 4 to maintain their website measurement.

Screenshot 2023 07 01 At 13.52.42 800x34

Why we care. Today’s forced migration to GA4 is a historic transitional moment in digital marketing history. Marketers now have no choice but to use GA4 if they to track the performance of their websites and campaigns — unless they want to find an analytics alternative outside of Google of course.

How it works. Google has advised that today’s UA shutdown is being rolled out in stages which is why some marketers may still be able to access certain data. However, all properties that are still functioning are in a queue to be deleted, which will be happening on a rolling bases.

Timeline. The shutdown of the standard version of Universal Analytics is being rolled out the following stages, with the final phase set for July 2023:

  • March 2023: Google automatically created a GA4 property for marketers who didn’t opt out of the automatic property creation option. Where possible, existing site tags were used.
  • July 2023: UA stops processing hits, including standard properties in accounts that also contain 360 properties. Marketers still have access to previously processed data in their UA property until July 2024.
  • July 2024: All marketers, even those with 360 properties, will no longer have access to the UA user interface and API.

Deep dive: For more information on how to migrate to GA4, read Google’s ‘Learn how to make the switch‘ guide. Also, our GA4 coverage is collected here.


Analytics, begun, finally, shutdown, Universal

Post navigation

Previous: Buffer vs. Sprout Social: Compare the Two Tools
Next: Is the Bear Market TRULY Dead?

Related Posts

Mastering the Art of Sales Funnels: A Step-by-Step Guide

Mastering the Art of Sales Funnels: A Step-by-Step Guide

April 17, 2024 Emily Clark
Unlocking the Secrets to Skyrocketing Conversion Rates with CRO

Unlocking the Secrets to Skyrocketing Conversion Rates with CRO

April 15, 2024 Emily Clark
Unlocking the Power of Web Analytics: How to Drive Business Success

Unlocking the Power of Web Analytics: How to Drive Business Success

April 14, 2024 Emily Clark

Recent Posts

  • How to Choose an Engagement Ring for a Bookworm
  • The Secret to a Smooth Garage Door Installation Every Homeowner Should Know
  • How to Get Bike Insurance for a Second-Hand Bike
  • The Art of Branding: Strategies to Create a Memorable Brand Identity
  • Website Development Company in Sydney: Transform Your E-commerce Platform Into a High-Performing Sales Engine

Categories

  • Blockchain
  • Business
  • Digital Marketing
  • Distro
  • Finance
  • Health
  • Home Improvement
  • Insurance
  • Jewelry
  • Marketing
  • Online Business
  • Real Estate
  • Small Business
  • Social Media
  • Startups

Archives

  • November 2024
  • October 2024
  • September 2024
  • August 2024
  • July 2024
  • May 2024
  • April 2024
  • February 2024
  • January 2024
  • December 2023
  • November 2023
  • October 2023
  • September 2023
  • August 2023
  • July 2023

BL

Copyright All Rights Reserved | Theme: BlockWP by Candid Themes.