Was it John Lennon who wrote, “Imagine there’s no martech, I wonder if you can?” I may be misremembering that lyric. But it’s what came
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Martech stacks and staff are stabilizing, thanks to both better integration and budget pressure
One of the most interesting annual martech surveys out there is the Martech Replacement Survey produced by the team at MarTech.org. (Kudos to Chris Elwell,
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Top 6 martech myths debunked
You don’t have to look far in the martech world to find breathless case studies about successful system deployments and extraordinary ROI. But what’s not
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Countering 4 “myths” of tech stack dysfunction: shrinkage, martech, shadow IT, and utilization
Why let data get in the way of a good narrative? Tech stacks are going to shrink dramatically. Marketing’s tech stack is bloated compared to
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