In this episode of the Duct Tape Marketing Podcast, I interview JP Maroney. He is a seasoned business strategist and Fractional CMO with over three decades of entrepreneurial experience. He is known for his strategic prowess, serving powerhouse clients like Wells Fargo and Century21, as well as growing companies, often as a Fractional CMO, Chief Strategic Officer (CSO), or Chief Strategist to numerous ventures.
A fractional CMO can be a cost-effective solution for businesses to access top-level marketing expertise without the burden of hiring a full-time executive. JP highlights the importance of framing services in terms of results and outcomes, focusing on the value delivered rather than just the hours worked. Additionally, it’s important to consider the power of strategic marketing alliances through this model and how this can have the potential to bring fresh ideas from other industries into a business to drive growth and success.
Questions I ask JP Maroney:
- [01:37] How would you describe what is a Fractional CMO in your own words?
- [04:31] Is there a way to scale a business model like a Fractional CMO or is it just a way to be highly paid for your time?
- [07:44] Is there a certain type of market that you target to get clients, or is it really more that you organically attract the clients and decide if the Fractional CMO model works for them?
- [13:51] Have you seen any change in the market for businesses being more interested in strategy?
- [16:51] Do you prefer long-term engagements or short-term engagements, or is it really different for every client?
- [18:50] There are different types of Fractional CMOs; some provide implementation, and others are just third parties to delegate or help you build or manage a team. Do you have instances where you’ve maybe done all of those and what maybe are the pitfalls or upside to those different approaches?
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