De Los, a community-driven brand and platform powered by the Los Angeles Times, launched today. Created as a space to explore all things Latinidad – in Los Angeles and across the country – De Los offers reporting and commentary, graphic comics and topical social videos, a forum to celebrate or critique the news of the day, and a way to connect through a shared sense of culture and identity.
“I’m incredibly proud of the De Los team for pioneering a groundbreaking new storytelling brand,” said L.A. Times Executive Editor Kevin Merida. “Created for and by Latinos, De Los is an expression of both the responsibility we have to offer more to the diasporic Latino communities that are largely underserved by news media and the opportunity we have to engage with a population that is shaping our future.”
De Los is led by L.A. Times’ General Manager for Latino Initiatives Angel Rodriguez, Editorial Director Fidel Martinez and Design Director Martina Ibáñez-Baldor. The Latino Initiatives team originally launched the Latinx Files newsletter, hosted by Martinez, in November 2020. Building on the success of the weekly English-language newsletter and projects such as the digital Día de Muertos altar, the Chicano Moratorium 50 Years Later, Fernandomania @ 40 and LA Vanguardia, and centering on the idea of belonging to, or being of, multiple cultures, De Los brings to life the internal conversations, larger debates, creative joys and many nuances of the U.S. Latino experience.
De Los is an extension of and complement to the award-winning journalism for and about Latinos produced by the L.A. Times, which is based in a community that is nearly 50% Latino and where more than 100 journalists in its newsroom are Latino.
Delta Air Lines has signed on as a launch sponsor for De Los. The California Endowment will support the platform as a community funder, beginning this fall.
Explore De Los and join the community at delosangelestimes.com, in person at upcoming events, and on Instagram and TikTok (delosangelestimes). Limited edition De Los merchandise is available for purchase at shoplatimes.com/delos.
