500+ Social Media Statistics You Must Know in 2023

Ever wondered just how many people are double-tapping that Instagram post you published right now?

Or how many tweets are flying across the Twitterverse this very second? Or how many snaps are lighting up screens on Snapchat?

Or perhaps you’re wondering which platform has the highest brand engagement rate?

If your curiosity is tingling, you’re in the right place.

Welcome to the ultimate list of 500+ social media statistics that’ll make your jaw drop. And yes, these are fresh out of the oven for 2023.

Here’s a teaser: Over 4.88 billion people (yep, that’s about 60.6% of the world!) are now active on social media as of July 2023. And if that doesn’t make your eyebrows shoot up, consider this: every single minute, YouTube gets flooded with 500 hours of fresh video content.

But wait, there’s more.

Whether you’re Team Facebook, an Instagram aficionado, a TikTok trendsetter, a Twitter trailblazer, a YouTube junkie, a LinkedIn leader, a Snapchat superstar, or a Pinterest pro – we’ve got something for everyone.

We’ve got the social media demographics and engagement stats you are looking for.

Buckle up, because we’re about to take you on a whirlwind tour of the social media universe.

Facebook struggled to maintain its “most popular platform” status last year. Meta stocks also tanked, losing about two-thirds of their value since peaking in September 2021.

Seeing the next generation of users flocking to other platforms, Facebook piggybacked on Instagram’s excellent features and made rigorous changes in its algorithm. Such efforts made audiences seek Facebook feeds more than TikTok to watch short-form videos.

Even with setbacks, Facebook rules the social commerce domain and gives retailers access to its massive audience base.

Facebook has also introduced a new set of group features, such as Reels for Groups and enhanced group admin features to help marketers elevate the community experience.

While you work on your campaigns for 2023, let these insightful Facebook statistics power your Facebook marketing strategy. It is time to create dynamic, high-converting content and stay consistent with your posting using Facebook publishing tools.

Facebook Demographics Stats

1. According to a study, Facebook is the favorite platform for the 25-34 age group.
2. An estimated 71% of internet users in the United States use Facebook regularly.
3. About 70% of American adults use Facebook.
4. Only 18% of American users think the platform protects their data and privacy.
5. India has the highest Facebook audience base, with almost 315 million users, followed by the US, Indonesia, and Brazil, with 175 million, 119.9 million, and 109.05 million users, respectively.
6. According to Statista, in the 25-34 age group, 12.3% of all active Facebook users are female, and 17.6% are male.
7. With 11.5 billion visits, 1.5 billion unique visitors, and an average visit time of 31 minutes, Facebook is the third-most visited website globally.
8. 7% of Gen Z users (18-25) plan to quit Facebook in 2023.

Facebook Usage Stats

1. Facebook is the world’s third-most downloaded app.
2. Facebook has 2.989 billion monthly active users as of Q2 of 2023, making it the most used social media platform with a growth of 2% YOY.
3. In the second quarter of 2023, the daily active user number on Facebook reached 2.06 billion, an increase of 3% year-over-year.
4. 1.3 billion Facebook users use Facebook Messenger.
5. The average US adult spends 33 minutes a day on Facebook.
6. Users spend an average of 19.7 hours a month on Facebook.
7. The average person spends 35 minutes a day on Facebook.
8. 39.8% of the total world population uses Facebook every month.
9. 98.5% or 2.8 billion users access Facebook from mobile devices like phones and tablets, while 81.8% use it only on phones.
10. The percentage of teens in the United States who used Facebook had decreased from 71% in 2014/15 to 32% in 2022.
11. 85% of smartphone users have the Facebook app.
12. 71% of US adults use Facebook.
13. There are over 10 million Groups on Facebook, and more than 1.8 billion use them monthly.
14. There are more than 70 million admins and moderators running active Facebook Groups.
15. 1 billion Facebook Stories are shared daily.
16. About 31% of American users use Facebook to read the news.
17. 16% of all active Facebook accounts are fake or duplicates.

Facebook Engagement Stats

1. Over 1 billion Stories get posted every day across Facebook apps.
2. 1.8 billion people interact on Facebook groups every month.
3. 57% of brands feel Facebook Stories effectively promote their products.
4. A video post increases interaction by 600% on Facebook.
5. 90% of Facebook users post native videos.
6. The average engagement rate for a Facebook page post is 0.07%.
7. Each month, the typical user averages 12 likes, 5 comments, and 1 share.
8. More than 4 billion video views are recorded on Facebook every day.
9. Facebook generates 4 million likes every minute.
10. 35 million people update their Facebook statuses every minute.
11. There are more than 350 billion photos already uploaded on Facebook.
12. Influencer-published videos accounted for about 60% of Facebook video views in the US between January and July 2022, while media company videos garnered 30%, followed by brand/aggregator videos at 10%.
13. Live video engagement is 26% on Facebook, higher than any other social media platform.
14. 26% of US adults preferred Facebook Live as their live-stream shopping platform.
15. Facebook Gaming watch hours plunged from 1.29 billion hours of streaming in 2021 Q3 to 382 million hours in 2022 Q3.
16. Facebook videos with captions increase the watch time by 12%.
17. As per the latest Facebook statistics, 49.9% of all posts are link posts, making it the most common Facebook content type. This is followed by images and videos.
18. Status posts show a 0.14% engagement rate, which is the highest for any content type on Facebook.
19. The average engagement rate of Facebook posts is 3.91%.

Facebook Business Stats

1. 87.1% of US marketers use Facebook.
2. A Facebook Page post’s typical organic reach is 5.2%.
3. 81% of businesses share videos on Facebook.
4. More than 200 million businesses use Facebook’s applications and free tools.
5. 18.3% of American individuals aged 18 and over have used Facebook for business in the last year.
6. Over 70% of Facebook users view local business pages at least once every week.
7. Customers who engage in Facebook live chat are 53% more likely to make a purchase from a business.
8. On average, 36% of Facebook page postings are photos.
9. There are 250 million Facebook Shops worldwide.
10. Facebook Shops have more than 1 billion monthly active users.
11. 44% of users admit that Facebook influences their shopping decisions.
12. There are over 80 million business pages on Facebook.
13. 15% of Facebook users shop on the platform.
14. More than 160 million businesses use Facebook to interact with their customers.
15. 86% of video marketers use Facebook to promote their videos.
16. 96% of B2C marketers and 91% of B2B marketers use Facebook.

Facebook Ads Insights

1. 2.11 billion individuals are potentially reachable through Facebook advertising.
2. Facebook has over 10 million active advertisers as of 2023.
3. 34.1% of adults worldwide over the age of 13 see Facebook advertisements.
4. 63.7% of Americans over the age of 13 are exposed to Facebook ads.
5. On average, Facebook charges $0.97 per click.
6. In 2022, Facebook generated nearly 114 billion dollars in advertising revenue and is expected to grow to 127 billion by 2027.
7. Roughly 19% of the global ad revenue comes from Facebook.
8. On average, a Facebook user clicks on 12 ads every month.
9. Audiences aged 18-24 spend 75% of their time on Facebook watching video ads.
10. 71% of shoppers feel they see relevant video ads on Facebook.
11. A Facebook user clicks on an average of 8 ads a month.
12. 43.5% of the ad audience is female, while 56.5% is male.
13. Facebook ads have an average CPC of $1.72, an average CTR of 0.9%, and an average conversion rate (CVR) of 9.21%.
14. Adding a CTA button boosts the conversion rate by 2.85 times.
15. A CTA in the middle of a video has witnessed a higher conversion rate of 16.95%.

Instagram stayed on course to become the flagbearer of the creators’ economy in 2022. An exciting and practical move, considering that a significant portion of Gen Z hopes to monetize their interests on Instagram.

The platform continued releasing and enhancing a slew of features at breakneck speed to help creators thrive. These new features align with Meta’s vision of bringing together an array of features that help brands and businesses collaborate with creators better.

It’s time to understand the Instagram statistics and improve your Instagram marketing strategies, create engaging posts, and streamline your scheduling using Instagram marketing tools.

Instagram Demographics Stats

1. Instagram is used by 25.31 % of the world’s population, with nearly 2 billion active users.
2. The highest number of Instagram users is from India (326.6 million), followed by the US (168.6 million) and Brazil (132.6 million).
3. The 18-34 age group is the largest of the demographics, contributing to 60% of total Instagram users.
4. As of 2021, Gen Z users in the US spend almost 5 hours per week on Instagram.
5. 70% of Instagrammers are under 34 years.
6. 47.8% of all Instagram users are female, while 52.2% are male.
7. 87% of Instagram users live outside the US.
8. About 21% of US Gen Z adults use Reels weekly.

Instagram Usage Stats

1. The number of Instagram users in 2022 marks a 5.79% annual increase from 2021.
2. Instagram’s user growth is forecast to slow slightly to 5.47% in 2023.
3. The most-liked picture on Instagram as of December 2022 is of Lionel Messi and his teammates after winning the 2022 FIFA World Cup, with more than 61 million likes.
4. The second-most liked picture is of an egg, posted in 2019 with over 55 million likes and 3.5 million comments.
5. Instagram is the 4th most popular social media in the world in terms of MAUs.
6. The monthly active user base of Instagram is equivalent to the EU and North American population combined.
7. Daily active users of Instagram Stories are 500 million.
8. More than 100 million people watch Instagram Live every day.
9. Roughly 14% of marketers posted live videos on Instagram Live during 2021.
10. As of 2023, the average time spent on Instagram is 30 minutes per day.
11. Up to 95 million (9.5%) platform users may be bots, costing marketers $1.3 billion.
12. Approximately 30.94% of the 4.48 billion global internet users use Instagram regularly.
13. 21% of users log in weekly, and 16% log in less often than that.
14. 38% of users log on to the platform multiple times.
15. 70% of users watch Instagram Stories daily.
16. 71.9% of the content on Instagram is photo posts.
17. 130 million users tap on shopping posts each month.
18. 40% of Instagrammers post Stories daily.

Instagram Engagement Stats

1. The average engagement rate for all post types is 0.71%, 0.59% for photo posts, 1.26% for carousel posts, and 1.23% for Instagram Reels.
2. The average Instagram engagement rate for business accounts with less than 10,000 followers is 0.98%.
3. The average Instagram engagement rate for business accounts with follower counts of 10,000-100,000 is 0.68%.
4. The average Instagram engagement rate for business accounts with more than 100,000 followers is 0.57%.
5. The highest Instagram Reels engagement rates are recorded by Instagram accounts with fewer than 5,000 followers, up to 3.79% on average.
6. Reels get 22% more interaction on Instagram than standard video posts.
7. Instagram has seen an 80% increase in the time users spend watching videos on the platform.
8. A total of 4.2 billion likes are registered on Instagram each day.
9. Longer captions get better engagement.
10. On average, 10.7 hashtags are used in Instagram posts.
11. Instagram has 58% more engagement per follower than Facebook.
12. People spend nearly 30 minutes every day on Instagram.
13. Photos with faces perform almost 38% better than those without faces.
14. Videos get 21.2% more engagement compared to images.
15. Every month, 2.35 billion people interact with Instagram Reels.
16. Instagram users engage more on weekdays, like Wednesday and Thursday, than at any other time.
17. Users like 4.2 billion posts on Instagram each day.
18. Posts with tagged locations get 79% more engagement than those without tags.

Instagram Business Stats

1. There are over 200 million businesses on Instagram promoting their services and products.
2. US-based online stores lead with 86% Instagram accounts, followed by 81% accounts from the UK and 75% from Germany-based online stores.
3. 90% of Instagram users follow at least one business account.
4. 62% of users say they are more interested in a brand after seeing it in an Instagram Story.
5. 81% of Instagrammers use the platform for researching new products and services.
6. 87% of Instagram users say they take action after seeing a product on Instagram.
7. On average, major brands post on Instagram 1.56 times every day.
8. 98% of fashion brands use Instagram for marketing.
9. Over 150 million people use Instagram monthly to communicate directly with a business.
10. 68% of weekly Instagram users visit the platform to interact with creators.
11. 93% of marketers have already used Instagram to acquire potential customers.
12. 74% of Instagram marketers want to reach a new target audience, 69% wish to improve brand awareness, and 46% want to increase sales.
13. 54% of all influencers on Instagram are nano-influencers, while 33% are micro-influencers.
14. 61% of consumers trust influencer recommendations more than brand content (38%).
15. Nano-influencers are also on the rise, with the highest engagement rate, at 5%.
16. 36% of businesses use Stories to promote their products.
17. 98% of fashion brands are on Instagram.
18. 67% of users watch branded Stories.
19. 73% of marketers favor Instagram for influencer marketing.
20. The average monthly follower growth of business accounts on Instagram is +1.79%.
21. Instagram hosts 500,000 active influencers.

Instagram Ads Insights

1. Instagram ads have the potential to reach 849.3 million users.
2. Instagram marketers spend 69% of their budget on influencer marketing on Instagram.
3. Micro-influencers, who generally have 50,000-100,000 fans, are used by businesses to advertise their products.
4. India has the highest Instagram ad audience size, with 180 million, followed by the United States (170 million) and Brazil (110 million).
5. Instagram Stories ad revenue is expected to increase to $20.03 billion in 2023.
6. The ads on Instagram Stories contribute to nearly 26.7% of the platform’s ad revenue in 2023, up from 26.4% in 2022.
7. The 18-24 age group accounts for the largest section of Instagram’s advertisement audience.
8. 83% of consumers claim they use Instagram to discover new products or services.
9. Instagram’s bogus bot accounts cost marketers an estimated $1.3 billion yearly in the advertising ecosystem.
10. Video ads have 3x more engagement than photos.

Over the last year, Pinterest has actively grown more inclusive and creator-friendly. We saw new features for the beauty industry, like expanded search options based on skin tone and hair type.

Shopping on Pinterest also became easy with features like Live Shopping and shoppable Idea Pins. Last year, Pinterest pushed the envelope by adding more personalized shopping features like “Your Shop.”

We can say that Pinterest is not just an essential platform for driving website traffic but also a branding and e-commerce platform. Pay attention to these Pinterest statistics before planning your marketing and SEO strategy using Pinterest tools.

Pinterest Demographics Stats

1. As of Q1 2023, Pinterest has 463 million monthly active users worldwide.
2. With 90.1 million MAUs, the United States has the highest number of Pinterest users.
3. Brazil has the second largest Pinterest user base, with 34.2 million users, followed by Mexico with nearly 23.6 million users.
4. 44% of the platform’s traffic comes from the US.
5. Women make up 79.5% of the users on the platform, while men constitute 17.6% of the users and 2.9% are of ‘unspecified’ gender.
6. Women between the ages of 25 and 34 account for 29.1% of Pinterest’s global audience.
7. Over 16% of Pinterest’s user base are women in the 18-24 age group.
8. Compared to Snapchat, TikTok, and Instagram, Pinterest, like X (formerly Twitter) and Reddit, Pinterest has fewer Gen Z users as per 2022 data.
9. 31% of millennials in the UK with a household income of over £100K are on Pinterest
10. More than 75% of Pinterest users are from outside the US.

Pinterest Usage Stats

1. More than 2 billion searches happen on Pinterest each month.
2. People watch close to 1 billion videos a day on Pinterest.
3. 82% of users access Pinterest through the mobile app.
4. Per visit on the platform, 5.5 pages were viewed, and the average visit duration was almost six minutes.
5. Pinterest users have saved more than 240 billion Pins.
6. 77% of their users on Pinterest are loyal to the brand.
7. UK users spend less than an hour on Pinterest per day.
8. 85% of Pinners say they use Pinterest to plan new projects.
9. The average Pinterest user types in 8 searches per month.
10. Pinterest users, in general, spend 29% more while shopping than non-users.
11. 86% of millennials use Pinterest to plan life events.
12. 63% of millennials use the platform to search for products and services.
13. High-income households are twice as likely to use Pinterest as low-income households.
14. 45% of people in the US with household income over $100K are on Pinterest.

Pinterest Engagement Stats

1. Pinterest trends outperform other internet trends by 21% each month.
2. 60% of users log on to “view pictures” on Pinterest.
3. Posting is most effective around noon and at night.
4. Pinners are 5x more likely to purchase from ‘Try On’ enabled Pins than standard Pins.
5. 98% of users have tried something they have seen on Pinterest.
6. The average number of Pins made by an active female user is 158.
7. Dads are 3x more likely to have shared boards than the average male pinner.
8. Descriptions that are 100-200 characters in length gain more popularity.
9. Pins in the fashion category are most popular on Thursday.
10. A Pin including a specific call to action increases engagement by 80%.
11. Video views on Pinterest have increased by 200%.
12. According to 78% of Pinterest users, brand content on the platform is useful.
13. 55% of people use Pinterest to browse and buy.
14. 89% of US pinners use Pinterest for inspiration in their path to purchase.
15. 98% of users have tried something they found on Pinterest.
16. Pinterest is most popular with women—especially moms.
17. Related Pins account for 40% of engagement on Pinterest.
18. More than 56 million pinners actively engage with home content.
19. 70% use Pinterest to find accessories, watches, and jewelry.
20. About 52% of users take to the platform to develop their knowledge of great food and drinks.
21. 80% of moms use Pinterest.
22. 600 million visual searches occur via the Pinterest lens every month.

Pinterest Business Stats

1. Compared to Facebook, Pinterest sends 33% more traffic to e-commerce websites.
2. For every $1 spent on Pinterest marketing, sales are generated at a rate of $4.30.
3. 61% of Pinners in the UK have gone shopping as a result of seeing branded content.
4. 78% of users believe branded content to be helpful.
5. Shopping is a top priority for 48% of Pinterest users.
6. In Q3 2022, Pinterest generated $708 million in revenue, of which $565 million came from the US and Canada alone.
7. Shoppers on Pinterest spend twice as much monthly than social shoppers on other platforms.
8. The global Pinterest revenue has increased by 8% YoY growth.
9. Interaction with organic Pinterest shopping pins has increased by 44%.
10. 87% of people on Pinterest have bought a product because of Pinterest, while 93% use Pinterest to plan a future purchase.
11. 76% of pinners save items to purchase later.
12. 97% of all searches on Pinterest are unbranded.
13. Pins that show a product or service in action are 67% more likely to drive sales.
14. 85% of pinners put visuals first when shopping for apparel and furniture.

Pinterest Ads Insights

1. 61% of Pinterest users have purchased after seeing a sponsored pin.
2. Pinterest’s ad revenue is expected to exceed $4 billion by 2026.
3. On Pinterest, advertisers may reach more than 282.5 million users.
4. Compared to other social platforms, Pinterest’s shopping advertisements generate 2.3x as many
5. conversions and a 2x increase in the positive incremental return on ad expense.
6. Ads that use ‘lifestyle’ photographs have a 32% greater click-through rate than those that use ‘stock’ product images.
7. The highest reach ranking of Pinterest is witnessed in the US, followed by Brazil and Mexico.
8. The majority of ad audiences on Pinterest are from the age group of 25-34, which constitutes 38.8% of all Pinterest users.
9. The quarter-on-quarter change in Pinterest’s advertising reach is +13.2% or 33 million.
10. 78% of users say content from brands is useful, including ads.

The rebranding of Twitter to “X” is one of the most talked-about events in the social media landscape in 2023. Such a significant change to a platform that has been a staple in our digital lives for over a decade was bound to create waves.

What’s fascinating is the unexpected boon that came with the renaming. This decade-old platform’s rebranding led to a surge in daily users, driven by curiosity and a media spotlight. Businesses, especially advertisers, took note, resulting in increased ad spending on Twitter.

Despite the name change, the platform’s original essence remains. X is unparalleled in spreading news and spotting trends, making it a prime business tool. It’s a one-stop shop for finding out what’s happening in the world.

And let’s not forget that this platform is still a sensational way to reach your target audience.

So, while you plan to include these new features in your 2023 marketing plan, keep in mind these Twitter statistics and use Twitter tools to magnify your reach.

Twitter Demographics Stats

1. Twitter has 556 million monthly active users as of Q2 2023.
2. The US leads in terms of population with 95.4 million users, followed by Japan and India with 67.45 and 27.25 million users, respectively.
3. Twitter has a 68.1% male audience and a 31.9% female audience.
4. Most of Twitter’s audience (38.5%) is in the 25-34 age group. People aged between 13 and 17 years make up just 6.6% of the user base.
5. As of April 2023, 24.98% of Twitter.com traffic comes from the United States.
6. Most of Twitter’s audience (38.5%) belongs to the 25-34 age group.
7. Twitter is the 15th most popular social media platform in the world in terms of users.

Twitter Usage Stats

1. The average Twitter user spends 5.1 hours a month on the platform.
2. Twitter users, on average, spend 10 minutes on the platform daily.
3. One-fifth of Twitter users below the age of 30 visit the platform frequently to update themselves on their favorite topics.
4. 25% of users use the app every week, while 71% visit at least weekly.
5. 55% of Twitter users access the platform regularly to get news.
6. 69% of Twitter users in the US use the platform to get news.
7. 57% of US citizens who catch news on Twitter believe the platform has enhanced their understanding of current events.
8. 96% of Twitter users in the US report using the platform monthly.
9. 30% of Twitter users said that the platform has made them politically aware.
10. 82% of Twitter users access the platform for entertainment purposes.
11. 200 billion tweets are sent out every year, and 500 million tweets are posted as of 2022.
12. 350,000 Tweets are sent every single minute, and 6000 tweets are sent in one second.
13. 80% of active users access Twitter via smartphones.

Twitter Engagement Stats

1. Users tweet about soccer more than any other sport on Twitter.
2. Twitter ranks as the 14th most popular social network.
3. 79% of marketers have continued leveraging Twitter Spaces.
4. The average number of hashtags used each day on Twitter is 125 million.
5. Using 1-2 hashtags can get you 21% more engagement.
6. Tweets with more than 2 hashtags might have 17% lesser engagement.
7. Hashtagged tweets have a 55% more chance of being retweeted.
8. A user on Twitter has an average of 707 followers.
9. 391 million people on Twitter have no followers at all.
10. The top 10% of tweeters contribute 92% of tweets in the US.
11. Twitter’s timeline generates +31% higher emotional connection and +28% higher levels of memorability versus the social media average.
12. The “face with tears of joy” emoji is used 14.5 billion times, making it the most-used emoji on Twitter.
13. Tweets with a GIF gain 55% more engagement than those without.
14. According to Twitter, people watch 2 billion videos on Twitter every day, with the numbers increasing 67% YoY.
15. Tweets with videos garnered over 10x more engagement than tweets without.
16. Tweets with hashtags have witnessed engagement by 100% in the case of individual profiles and 50% for brands.

Twitter Business Stats

1. 16% of internet users aged 16-64 use Twitter for brand research.
2. According to the platform, “a 10% increase in Twitter Spaces discussion rooms has resulted in a 3% increase in sales volume.”
3. 77% of Twitter users feel more positive about brands that are community and society-focused.
4. 67% of B2B marketers use Twitter as a digital marketing tool.
5. 54% of Twitter’s audience is more likely to purchase new products.
6. As of Q2 2022, Twitter has 237.8 million daily active monetizable users across the world.
7. Twitter has 41.5 million monetizable daily active users in the United States.
8. Twitter has a market cap of $41.09 billion as of September 2023.
9. 40% of Twitter users purchase a product after coming across it on the platform.
10. 53% of Twitter users will likely be the first purchasers of new products.
11. Companies using Twitter for customer service see a 19% lift in customer satisfaction.
12. 50% of consumers use Twitter, while 36% follow brands on Twitter.
13. 40% of the platform’s users admitted purchasing something they saw on Twitter.
14. 92% of companies tweet more than once a day.
15. Nearly 42% tweet 1-5 times a day.
16. 93% of brand followers on Twitter plan to buy from them.
17. 69% of brand followers on Twitter have already purchased from them.

Twitter Ads Insights

1. Twitter’s cost per mile (CPM) is the lowest of all the major platforms, at only $6.46 per 1000 impressions.
2. Twitter generated $4.37 billion in ad revenue in 2022.
3. Twitter ads reach 5.8% of the world population aged 13+.
4. Twitter’s ‘First View’ feature increases video viewing time by 1.4x.
5. The average Twitter ad’s ROI is 40% higher than other channels.
6. Videos are the fastest-growing advertising tool on Twitter, with over 2 billion views each day.
7. The cost per engagement (CPE) on Twitter video adverts is now 50% lower than those without videos.
8. Twitter has a potential ad reach of 544.5 million.
9. In 2022, Twitter’s ad revenue in the EMEA region decreased by 15%, and the company saw a 49% decline in advertising bookings for November.
10. Twitter ads with no hashtag received 23% more engagement than those with.
11. 29.6% of Twitter ad audiences are female, and 70.4% are male.
12. The highest reach ranking of Twitter ads is witnessed in the US, followed by Japan.
13. The majority of ad audiences on Twitter are men in the age group of 25-34 and women in the 18-24 age group.
14. Advertisers saw a rise of 89% in video completion rates.
15. Around 164 million ads are shown on Twitter daily.

Twitter provides immense possibilities for brands and individuals to communicate with their audience quickly.

You need to schedule engaging tweets at the right time, monitor brand mentions, respond quickly, reach out to influencers, and collaborate with other brands for cross-promotion, analysis, and much more.

Are you ready to jump on the LinkedIn bandwagon and up your marketing game?

LinkedIn has come a long way from just being a job-seeking platform. It has introduced new features like Creator Mode, Post Templates, Link Stickers, and Pinned Comments to empower thought leaders and help businesses engage with their community.

With over 58 million companies and 4 out of 5 users “driving business decisions,” it’s no surprise that LinkedIn has become a go-to place for marketers.

And you know what?

It pays off. Brands on LinkedIn have seen a 33% increase in purchase intent from ad exposure. And get this – 79% of content marketers say LinkedIn ads produce the best results.

Craft your marketing strategies by taking insights from the below Linkedin statistics and leverage LinkedIn tools to leave an impact.

LinkedIn Demographics Stats

1. As of January 2023, 60% of LinkedIn users are males, while 43.7% are females.
2. 21.7% of the total user base of LinkedIn is aged 18-24.
3. People aged 25-34 account for 59.1% of LinkedIn users, making it the largest demographic base on LinkedIn.
4. 15.4% of the users are aged 35-54.
5. Users older than 55 years make up 2.9% of the total LinkedIn audience.
6. Over 75% of LinkedIn users are based outside the United States.
7. 52.1% of LinkedIn users from the US are men, while 47.9% are women.
8. 9 million people have turned on the creator mode since its launch in 2021.
9. There are over 17 million opinion leaders on LinkedIn.

LinkedIn Usage Stats

1. LinkedIn has 875 million users worldwide, of which over 310 million are monthly active users.
2. LinkedIn has the most users from the Asia Pacific region, accounting for over 230 million users.
3. The number of LinkedIn users is projected to exceed 1 billion by 2025.
4. 95 job applications are submitted on LinkedIn every minute.
5. 50 million people use LinkedIn to look for jobs every week.
6. On average, 6 people are hired via LinkedIn each minute.
7. 30% of a company’s LinkedIn post engagement comes via their employees.
8. Employees are 14 times more likely to share a post made by their employer on LinkedIn.
9. 16.2% of users access LinkedIn via its application daily, while 48.5% do so monthly.
10. A LinkedIn post with an image gets 2x the engagement rate than one without an image.
11. 57% of LinkedIn’s traffic is generated via smartphones.
12. The United States accounts for 31.16% of LinkedIn’s traffic.
13. LinkedIn is used by professionals in 200 different countries worldwide.
14. LinkedIn witnessed 15.4 billion sessions in Q3 2022, a 418% jump in active LinkedIn sessions.
15. 49% of LinkedIn users have an annual salary of $75,000+.
16. LinkedIn is more popular with men globally.
17. 180 million people use LinkedIn in the US.
18. 37% of millionaires are on LinkedIn.
19. Over 90% of Fortune 500 companies use LinkedIn.

LinkedIn Engagement Stats

1. 22.04% of LinkedIn traffic comes from search alone.
2. 99.63% of LinkedIn search traffic comes from organic search.
3. Each week, 45 million people look for a job on LinkedIn.
4. More than 14 million open jobs are posted on LinkedIn Jobs.
5. 200+ million jobs are submitted on LinkedIn every month.
6. LinkedIn Pages with complete information get 30% more weekly views compared to others.
7. 4 people get hired on LinkedIn each minute.
8. There is a 50% rise in engagement year-on-year on LinkedIn.
9. Businesses that post weekly on LinkedIn get 2x more engagement than those that don’t.
10. 98% of marketers on LinkedIn agree that personalization helps advance customer relationships.
11. According to LinkedIn, companies that post 20 times monthly reach at least 60% of their unique audience.
12. By including links in a LinkedIn post, you can drive twice the engagement than a post without.
13. Images, on average, result in a 98% higher comment rate than posts without them on LinkedIn.
14. Links to YouTube videos play directly in the LinkedIn feed and typically lead to a 75% higher share rate.
15. LinkedIn accounts with complete and updated information gain 40 times more opportunities.
16. Long-form content gets the most shares on LinkedIn, so aiming for 1700-2100 words should boost your content’s reach.
17. Active LinkedIn members who are frequently interacting with content are 5x more likely to return each day than those who don’t.
18. LinkedIn articles with 8 images and 5 to 7 or 9 headlines are best for engagement.

LinkedIn Business Stats

1. As of Q1 2023, more than 58 million companies are listed on LinkedIn.
2. 45% of marketers have gained customers through LinkedIn.
3. Lead Gen Forms on LinkedIn can increase conversions by 3x.
4. According to a report from Wpromote, 89% of B2B marketers rely on LinkedIn for lead generation, and 62% say it generates leads successfully.
5. 4 out of 5 LinkedIn users drive business decisions.
6. 52% of buyers list LinkedIn as the most influential channel in their research process.
7. InMail has a 300% higher response rate than email, with a 10-25% hit rate on LinkedIn.
8. LinkedIn is generating revenue for 38% of B2B marketers.
9. 80% of B2B leads coming from social media are from LinkedIn.
10. 97% of B2B marketers use LinkedIn to help drive their content marketing strategy.
11. 92% of B2B marketers have LinkedIn in their digital marketing mix.
12. 15% of LinkedIn users are senior-level influencers.

LinkedIn Ads Insights

1. As of April 2023, 922.3 million users can be reached with LinkedIn ads.
2. An ad on LinkedIn can reach 16.4% of the world’s population over 18 years of age.
3. 43.2% of ad audiences are women, and 56.8% are men.
4. Sponsored InMail has an open rate of 52% on LinkedIn.
5. The US offers the largest group of LinkedIn advertising audiences, with a reach of 170 million users.
6. LinkedIn Message Ads have a 40% conversion rate.
7. 65% of B2B companies have generated a customer through LinkedIn paid ads.
8. The cost per lead is 28% lower on LinkedIn than on Google Adwords.
9. Lead Gen Forms on LinkedIn have reduced the cost per lead for 90% of B2B marketers.
10. LinkedIn has reported that its “matched audience” targeting feature procured a 32% increase in post-click conversion rates and a 30% boost in CTR.
11. According to LinkedIn, 58% of digital marketers need to prove ROI to justify spends and get approval for future budget asks.
12. The average conversion rate of video ads on LinkedIn for the US is 6.1%, more than any other contemporary platform.

LinkedIn is undoubtedly the preferred network for professionals around the globe and will witness tremendous usage in the coming years.

To leverage this network effectively, you should regularly publish about your brand, offers, company culture, and new product announcements.

Use LinkedIn tools like Socialpilot to create a LinkedIn posting schedule and automate your posting for the right time and day.

Short-form videos are here to stay. For all brands targeting the Gen Z population, TikTok remains a vital channel for communication. When marketed right, your brand has the potential to go viral on TikTok and influence your audience.

Plus, with the introduction of shopping features and live streaming, TikTok has opened up even more business opportunities to drive sales.

However, advertising on TikTok can be pricey. Businesses pay up to $50,000 per day for a brand takeover. But don’t let that deter you – studies show that 61% of TikTok users are likelier to buy from a brand they see advertised on the platform.

Consider some of the vital TikTok statistics before you strategize on that next viral trend for your brand.

TikTok Demographics Stats

1. TikTok has over 1.677 billion users on its platform globally.
2. 1.1 billion are monthly active users on TikTok.
3. TikTok is now available in more than 160 countries.
4. Over 38.5% or 419.9 million TikTok users are between the ages of 18 and 24.
5. Over 32.5% or 354.8 million TikTok users are in the age group of 25 to 34.
6. 55.3% of TikTok’s global users are women, and 44.7% are men.
7. As of July 2023, the United States has the largest TikTok audience (122 million), followed by Indonesia (99.8 million) and Brazil (88.33 million).
8. As per April 2021 stats, TikTok usage was highest among adults aged 18-29 at 48%, followed by 30-49 year-olds at 20%, and then 50-64 year-olds at 14%.
9. Women in the age group of 18-24 account for 24% of TikTok’s audience, while men of the same age constitute approximately 18% of the total users.
10. 60% of TikTok users are Gen Z.

TikTok Usage Stats

1. TikTok has 120.5 million monthly and 29.7 million daily active users via the iOS platform.
2. Only 14.43 million daily active users and 30 million monthly active users access TikTok through Android devices.
3. A TikTok user spends 95 minutes each day, 6.06 hours per week, or 26 hours per month on average, on the app.
4. An average user opens the TikTok app 19 times per day.
5. People use TikTok to look for funny/entertaining content majorly.
6. As of 2021, children aged 4-15 spend an average of 91 minutes daily on the app.
7. 61.3% of the Gen Z population in the US uses TikTok at least once a month.
8. Users in the US spend at least 45.8 minutes daily on the TikTok app and almost 500 minutes per month on TikTok.
9. There are over 100 billion average monthly video views on TikTok.
10. 90% of all TikTok users access the app on a daily basis.
11. 55% of TikTok users upload their own videos, while 68% prefer to watch someone else’s.
12. 87.3% of videos on TikTok have at least one hashtag.

TikTok Engagement Stats

1. Over 1 billion videos are viewed on TikTok daily.
2. 41% of users react to other videos on TikTok.
3. The average engagement rate on TikTok is 5.95%.
4. 64% of TikTok users have tried face filters or lenses.
5. Nearly 35% of TikTok users have participated in a hashtag challenge.
6. Some 43% of TikTok users have uploaded a duet.
7. With a whopping 545 billion hashtag views, ‘Entertainment’ is the most viewed content category on TikTok.
8. “#fyp” is the most popular hashtag on TikTok, with over 47+ trillion views.
9. 90% of TikTok users reported that sound is essential to the TikTok experience.
10. 54% of engaged TikTok users claim to have commented on somebody else’s video.
11. According to Upfluence, micro and mega influencers on TikTok had an engagement rate of 17.96% and 4.96%, respectively.

TikTok Business Stats

1. Consumer spending on TikTok crossed over $1 billion globally in Q1 2023.
2. Users have spent over $7 billion on TikTok to date.
3. TikTok buyers in the US increased by 72.3%, reaching a total of 23.7 million.
4. 42% of all TikTok revenue comes from the US.
5. 50% of TikTok users have bought something after watching TikTok Live.
6. Brands post an average of 1-4 times per day on TikTok.
7. TikTok influencers with 2.5 million followers charge around $800 per post.
8. 1 in 3 TikTok live users considers TikTok their go-to place to connect with brands.

TikTok Ads Insights

1. In 2022, TikTok’s revenue from advertising saw a whopping increase of 155% year-over-year at a total of $9.9 billion.
2. TikTik’s ad revenue is set to reach $13.2 billion in 2023, a 33% jump from the previous year.
3. TikTok has an ad reach of nearly 945.2 million people.
4. TikTok ads reach 17.9% of all internet users aged 18+.
5. TikTok offers five advertising tiers aimed at big brands. One of these, a branded hashtag challenge, reportedly costs $150,000 every day.
6. 63% of all successful TikTok ads communicate their message right away.
7. Partnering with creators on TikTok boosts view-through rates by 193% for TikTok-specific ads.
8. TikTok Ads reach 25% of female users and 17.9% of male users among the Gen Z.
9. TikTok’s ad revenue is higher than Snapchat’s and Twitter combined.
10. A brand makeover can cost anywhere from $50K to $100K on TikTok daily, with 5 million impressions guaranteed.
11. With TikTok video ads, you can send users to a landing page, an app page, or your website.
12. 90% of branded hashtag challenges generate 2.5x ROI on ad spend.
13. Challenges with hashtags cost brands $100,000+ on TikTok.
14. TikTok ads start at $10 or €9 per 1000 views with a $500 minimum or €410 per campaign.
15. 61% of TikTokers mentioned that they tend to buy from brands they see advertised, and 63% consider themselves brand-conscious.
16. Brands are buying TikTok’s in-feed ads for $10 per impression with a $6,000 minimum campaign spend.
17. Brands create 3.7% of the content on TikTok.
18. 50% of ads have emotional messages.
19. 33% of customers respond better when ads refer to them directly on TikTok.

To remain relevant, Snapchat has been restructuring and introducing a host of features. Snapchat has recently made an entry on big desktop screens. Plus, Snapchat+ (subscription-based) is continuously evolving with new add-on elements.

In addition, Snapchat’s TikTok-like feature, Snapchat Spotlight, keeps users engaged with the platform. If your marketing plan does not include Spotlight, it is time to restrategize.

Perhaps these Snapchat statistics will convince you to integrate the platform into your marketing strategy.

Snapchat Demographics Stats

1. As of Q2 2023, Snapchat’s daily active users worldwide have increased to 397 million, up from 383 million in Q1 2023.
2. Snapchat has over 750 million monthly active users as of February 2023, a big jump from 600 million in April 2022.
3. 1.4% of internet users aged 16 to 64 call Snapchat their favorite social media app.
4. Snapchat is the world’s 10th most popular social media platform.
5. India has the most extensive Snapchat user base, with a total of 182.35 million users, followed by the US (108.8 million), Pakistan (26.35 million), and France (25.9 million) as of April 2023.
6. Females make up 51%, and males account for 48.2% of Snapchat’s global user base.
7. In the United States, the 15-25 age group represents the largest section of Snapchat users at 48%.
8. Users between the ages of 26 and 35 make up 30% of the platform’s user base, while those aged 36-45 represent 18%, 46-55 make up 11%, and users 56 and above make up just 5%.

Snapchat Usage Stats

1. The average user devotes 21 minutes per day and 3 hours per month to using the Snapchat platform.
2. People using Snapchat open the app 30 times a day.
3. 4 billion+ snaps are sent every day on the platform.
4. Most of Snapchat’s daily active users, 63%, use augmented reality (AR) filters.
5. It is reported that an average of 5+ billion snaps are created on the platform daily.
6. 82% of American teenagers use Snapchat at least once a month.
7. Over 300 million users use the Snap Map feature on Snapchat on a monthly basis.

Snapchat Engagement Stats

1. The number of Snap Stories that include music has increased by more than 3X.
2. Since January 2021, over 250 million Snapchat users have been using AR shopping lenses more than 5 billion times.
3. Snapchat received a customer satisfaction rating of 70 in the United States.
4. More than 300 million users interact with Spotlight content each month.
5. Snapchat says the total time spent viewing Spotlight content has increased by 55% year-over-year.
6. The daily average time spent by Snapchat users aged 35 and older engaging with Shows and Publisher content has increased by over 40% year-over-year.
7. The longest Snapchat streak was recorded at 2794+ snaps.
8. Snapchat’s swipe-up rate is 5x higher than standard social media click-through rates.

Snapchat Business Stats

1. Snap Inc. generated $1.13 billion in revenue for Q3 of 2022, a 6% increase from the previous year, with a significant portion coming from the US market.
2. Snapchat+ subscriptions have recorded over 4 million paying subscribers.
3. Snapchat users are 60% more likely to make impulse purchases.
4. Together, millennials and Gen Zs have a spending power of over $1 trillion, and Snapchat’s user base has a combined spending power of $4.4 trillion.
5. Snapchat users are 60% more likely to make impulse purchases.
6. 39% of Snapchat users consult with friends and family before making purchases.
7. Snapchat users are 2x more likely to share their purchases with others than other social media users.
8. Snapchat accounts for less than 2% of the US digital advertising market.

Snapchat Ads Insights

1. Snapchat has the potential to reach 557.1 million people through advertising.
2. Gen Z users show a 59% advertising recall after engaging with an advertisement for two seconds or less.
3. 39% of Snapchat’s advertising target audience is in the age range of 18-24.
4. 64% of users watch ads on Snapchat with the sound on.
5. As of 2022, 54.4% of Snapchat’s advertising audience is female, and 44.6% is male.
6. More than 57% of businesses post video ads on the platform.
7. Snapchat ads that are 5 to 6 seconds long perform the best.
8. In 2022, Snapchat generated an estimated $4.6 in advertising revenue that is expected to grow to $8.34 by 2027.
9. As of July 2022, the number of users marketers can reach with ads on Snapchat increased by 27 million (+4.7%) in three months.
10. Snapchat’s advertising audience reach has grown by 20% over the past 12 months.

YouTube is an absolute powerhouse in video content, with over 2 billion monthly active users. That’s a massive number, isn’t it?

From hilarious BTS videos to life-changing tutorials, there’s something for everyone on YouTube. It’s no surprise why so many people flock to this platform to search for videos.

But what’s even more interesting is that YouTube is constantly evolving to keep up with the changing times. The YouTube Shorts feature, creator-focused features, and other updates are gaining immense traction among the newer generation of social media users on the platform.

If you want to leverage the power of YouTube to connect with your audience, pay attention to the below YouTube statistics.

YouTube Demographics Stats

1. YouTube has over 2.70 billion monthly active users as of 2023.
2. 54.4% of YouTube users are men, and 45.6% are women as of July 2023.
3. 12% of YouTube’s global audience aged 25-34 years old is male, and 9% is female.
4. 9% of the total audience was 35-44-year-old male users, and 7.6% were female users of the same age group.
5. An online survey conducted in May 2022 revealed that 96% of Gen Z users have a YouTube account, while 87% of millennials are registered on the video platform.
6. YouTube is the world’s second-most visited website, with more than 74.8 billion monthly visits.
7. There are localized versions of YouTube in over 100 countries around the world across 80 languages.
8. As of July 2023, India has the most prominent YouTube audience of 467 million, followed by the US with 246 million, Brazil with 142 million, and Indonesia with 139 million viewers.

YouTube Usage Stats

1. On average, people watch over a billion hours of video and generate billions of views on YouTube daily.
2. For Gen Zers, YouTube is the top relaxation and mood improvement platform.
3. Over 500 hours of new content are uploaded to YouTube every minute.
4. In November 2022, YouTube had approximately 71.66 billion visits from mobile users and over 8 billion from desktop users.
5. 70% of YouTube watch time happens on smartphones and tablets.
6. There are nearly 80 million YouTube premium subscribers on the platform.
7. Users consume 1 billion hours of video every day on YouTube.
8. 694,000 hours of video content is streamed on YouTube each minute.
9. 81% of internet users have explored YouTube.
10. Viewers consume almost 24 hours of videos through the mobile app.
11. “Song” was the most searched term on YouTube in 2021.

YouTube Engagement Stats

1. In the past 12 months, video watch time has grown by 270%.
2. YouTube Shorts now have 50 billion daily views.
3. 33% of internet users reported watching a “tutorial” or “how-to video” on YouTube.
4. 30% of the viewers have watched at least one live video stream weekly.
5. Over 1,000 years of watch time has been recorded for “shopping spree” videos in the past two years.
6. Watch time for “wildlife videos” increased by 40% last year.

YouTube Business Stats

1. Nielsen reports that in 2022, YouTube accounted for 8.7% of total TV usage, surpassing other streaming platforms such as Netflix, Hulu, and Prime Video.
2. 33% of shoppers have reported purchasing products that they discovered on YouTube.
3. 84% of viewers have made a purchase from a brand after seeing it on the platform.
4. Over 70% of viewers say that YouTube makes them more aware of new brands.
5. The popularity of “shopping spree” videos has resulted in over 1,000 years of watch time on the platform in the past two years.
6. The watch time of shopping videos with “sale” in the title has increased 400% in the past year.
7. Most YouTube channels earn $0.5 per 1000 video views.

YouTube Ads Insights

1. YouTube ads have the potential to reach 2.56 billion users globally, almost 32.4% of the total population.
2. YouTube ads reach has registered 11.9% or 271 million growth year-on-year.
3. 2.09 billion users aged 18+ can be reached through YouTube ads.
4. 379.7 million users or 15.0% of YouTube’s total ad audience, are aged 18 to 24
5. 522.5 million users or 20.7% of YouTube’s total ad audience are aged 25 to 34
6. 422.0 million users or 16.7% of YouTube’s total ad audience are aged 35 to 44
7. 303.0 million users or 12.0% of YouTube’s total ad audience are aged 45 to 54
8. About 46% of the 2.09 billion users are women.
9. Men account for 53.9% of the total YouTube ad reach for 18+.
10. In 2022, YouTube’s worldwide advertising revenue stood at $29.24 billion, a nearly 2% jump from the previous fiscal year.
11. India has the largest advertising audience on YouTube.

Whether you are heading a small or medium business, a part of the social media team of a company, or a marketer looking to build an electrifying social media presence, these social media statistics will help you understand the changing dynamics of the most popular social media platforms.

Once you understand the demographics and behavior of users on different platforms, it will become easier to choose the right platform and tailor your content and strategies to reach the right audience.

And to see what’s working for you on across platforms vis-a-vis your marketing strategy, track your social media performance with SocialPilot. Get comprehensive analytics for all your social accounts, create custom reports for multiple platforms and profiles, and streamline your analytics reporting with easily downloadable and shareable PDF reports.

Supercharge your social media strategies with informed decision-making, starting today!