Was it John Lennon who wrote, “Imagine there’s no martech, I wonder if you can?” I may be misremembering that lyric. But it’s what came
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12 Types of Marketing Videos Your Team Needs Now
Video has taken over as the top medium for reaching target audiences and engaging with existing and prospective customers. Look at these stats from Wyzowl.1
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Email Marketing Psychology: Tips to Make It Work
Human behaviour is so widely complex that even people who study it are in awe, discovery after discovery. This is because no one can truly
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The importance of good copy in your marketing communications
With the amount of space to fill in ever-diversifying media, especially online with websites hungry for content and millions of people posting their experiences daily
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65 Halloween Greetings & Phrases for All Your Marketing Needs
Halloween is a time for human creativity. We build lawn dummies out of leaves and clothes, we convert cardboard boxes into vending machines, we turn
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The Email Marketer’s Guide to Stellar Holiday Email Marketing Strategies in 2023
‘Tis the season to blend in yet stand out, ‘Tis the season to give back yet rake in the moolah! ‘Tis the season to fine
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Viral Marketing: Strategies, Insights, Lessons, and Examples from Successful Campaigns
Remember the guy on a horse who could bake gourmet cakes in the dream kitchen you always wanted, all while swan-diving off a waterfall? Ah,
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Elevating ABM with Buying Group Marketing
In the realm of B2B marketing, where efficiency and ROI reign supreme, a new approach known as buying group marketing, or BGM, has emerged as
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