Three Ways to Avoid the Pitfalls of Greenwashing Today’s eco-conscious consumer is actively seeking brands that prioritize environmental sustainability in their production, processes, and purpose.
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Summer Hits Main Street as Jobs and Hours Grow
Federal Reserve officials opted not to raise interest rates in June to assess the impact of previous hikes, and consider what’s next. Meanwhile, unemployment claims
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Start your business in Ecuador in 2023
Blessed with natural resources Ecuador has booming mineral, energy, and agriculture industries. Positioned as a strategic gateway to the Pacific and Andean regions, it grants
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Bigin by Zoho CRM Review (2023): Best Startup CRM?
What are the Limitations of Bigin by Zoho CRM? While Zoho Bigin does have a lot of features that make it great for startups, there
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Propolis Wins ‘Innovation of the Year’ at PPA Awards
B2B Marketing is delighted to announce that our flagship product, Propolis, has been awarded ‘Innovation of the Year’ at the prestigious 2023 PPA Awards. The
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Brick and Click Business Model 2023
What is a Brick and Click Business? A brick-and-click business model involves operating a physical store (the bricks) with an online store (the clicks). It’s
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Confessions of an introverted entrepreneur
After years of pretending she was an extreme social butterfly, Sarah Ellis finally came to terms with her introversion and decided it was time to
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The Amazon Logo: Inspiring Insights for Business Owners and Marketers
We live in a world where branding is as crucial to a company as its product, services, or vision. One company that has nailed the
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