Getting sales and marketing to work together is vital for company growth. It gives customers a unified experience. However, sales and marketing teams are often
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.jpg#keepProtocol "Why is PPC Good for Lead Generation? Discover 4 Reasons Why!")
Why is PPC Good for Lead Generation? Discover 4 Reasons Why!
Editor’s Note: This post was originally published in April 2017 and was updated with additional information in October 2023. Why is PPC good for lead
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15 Must-Bookmark Websites for Designers
In the ever-evolving design world, creative professionals like yourself should stay up-to-date with the latest tools, inspiration, and resources. Fortunately, today’s digital landscape offers many
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More Than Logos and Mascots: What Is Brand Experience?
What is brand experience? It’s the reason you pay for the premium version of Spotify but can’t remember the last time you logged into Pandora.
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The Top Digital Marketing Trends in 2024
With evolving technologies, google algorithm updates, and tools, keeping up with current digital marketing trends can be overwhelming. You can increase visibility and organic traffic
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Boost Your Email CTR with a Customer-First Approach: A 3-step guide
Yesterday on MarketingSherpa we published a case study showing how AI Guild member Michael Lerner increased email marketing clickthrough rate. You can read the case
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Dissolving martech? Tech stack aggregation brings more power to marketing, more control to IT
Was it John Lennon who wrote, “Imagine there’s no martech, I wonder if you can?” I may be misremembering that lyric. But it’s what came
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12 Types of Marketing Videos Your Team Needs Now
Video has taken over as the top medium for reaching target audiences and engaging with existing and prospective customers. Look at these stats from Wyzowl.1
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