Why Harlequin and HarperCollins Canada is Focusing on Authenticity, Compassion and Conversations to Create a Mentally Healthier Workplace. An interview with Craig Swinwood, Chief Executive
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Boost Your Email CTR with a Customer-First Approach: A 3-step guide
Yesterday on MarketingSherpa we published a case study showing how AI Guild member Michael Lerner increased email marketing clickthrough rate. You can read the case
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The Benefits of a Degrowth Strategy for Your Business
How scaling back could help you scale up. The logic that we’ve been taught in business school would tell us that growth is at the
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Will Shark Tank Do the job?
The job of Shark Tank is to deliver customers, audiences and excitement to budding entrepreneurs, and of course the Sharks invest their time, energy and
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How EV Credits Work – Evergreen Small Business
Do you plan on purchasing a new vehicle within the next ten years? If the answer is yes, and good chance it is, you want
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What Makes ITR Economics’ Methodology Unique
Why Use Leading Indicators to Plan Ahead? Using accurate forecasts to inform your business strategy is a fantastic way to eliminate unnecessary risks
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How I Came to Recognize I Didn’t Really Understand The People I Was Leading
Establishing a Living Wage After I delivered my final kit, I called Justin. He told me he had just finished his deliveries as well. I
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Dissolving martech? Tech stack aggregation brings more power to marketing, more control to IT
Was it John Lennon who wrote, “Imagine there’s no martech, I wonder if you can?” I may be misremembering that lyric. But it’s what came
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